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How do I achieve best-in-class insight?

Almost without exception, organisations are continually looking to achieve optimal performance with the least amount of resources. These resources include a mix of the people they hire, the research and development they undertake, the physical locations they open, the stock they buy, and the marketing cost they spend. Once these resources are in place it’s the boards responsibility to ensure that the returns generated from these investments are the greatest possible.

In our experience, you can achieve some results with a strong leader and team, and often you may get some more with an added bit of luck, but the only way to guarantee maximum performance is through using data derived business insight.

When we work with businesses, we often ask them to plot themselves on an insight matrix. It covers the level of sophistication of insight within a business and how widely it is used / the spread of its influence within the organisation.


We have added the percentage of businesses that we see fall into each box. Where is your organisation on this grid? If you are not in the top right hand corner, and are interested in the reasons why that’s a common occurrence, then check out this white paper.


How do I acheive best in class insight
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