HELPING BUSINESSES BECOME INSIGHT
We have the skill sets to unlock the power of your data; technical expertise, analytical techniques and financial acumen.
Most organisations, especially smaller and younger businesses, lack the capability to transform data into actionable insight. This prevents the creation of maximum returns for their stakeholders. We created the insight maturity grid below to allow companies to map where they are in their insight journey and also plot their progress.
INTRINSIC INSIGHT GOAL
The problem, in our experience, is that most businesses are in the 'Inadequate Insight' box and if they are lucky in the 'Isolated Insight' box. We rarely come across businesses where insight is intrinsic.
So what prevents organisations from achieving this?
UNLOCKING THE POWER OF YOUR DATA
You need the skill sets to unlock the power of data:
1. Technical expertise
2. Analytical techniques and
3. Financial acumen
Without a combination of these three capabilities, you will struggle to make progress in your insight journey. That’s where we can help!
With decades of experience across retail, travel, and other sectors we encapsulate best practice analytical thinking into easy to use and fast to deploy insight reports for businesses of all sizes. We focus on the levers that drive long term shareholder value and deliver the analysis of these through cognitive science-based visuals. Behind the scenes we can integrate with pretty much any software solution.
OUR FOUR PRINCIPLES
At the heart of our approach lies four principles that underpin everything we do: customer accounting, cognitive analytics, cohort clustering and our execution cycle. We pair these up with the Gartner top quartile business insight tool Power BI, because we believe it has the perfect blend of data preparation, data manipulation, data presentation and data propagation.
Most business will acquire customers with a level of repeat behavior and therefore you must examine the value created over many years and compare this to the cost of acquiring customers.
With increasing quantities of data at our fingertips it is vital that users of this data have techniques to get to the insight as quickly as possible, and these are executed in a way that is sympathetic to the way the human brain works.
To make sense of customers it helps to group individual data points together to create cohorts. These include when a customer was acquired, how much they first spent, which channel they were acquired by or the location.
Every business needs to achieve the best possible outcome for its shareholders by following repeated cycles of allocating investment, optimising the efficiency of that investment and reviewing performance.
SOME WAYS WE CAN HELP YOU
By combining these principles with years of experience of running businesses, we have produced a suite of easy to deploy and scalable tools to help businesses become better data driven. Some of the ways we can help organisations are:
1. OPTIMISE MARKETING SPEND & ALLOCATION
2. MAXIMISE MARKETING SPEND EFFICIENCY
3. MINIMISE WEB TRADING INEFFICIENCY
4. UTILISE AUTOMATED REPORTING CAPABILITIES
5. BUDGET MODELING & OBJECTIVE SETTING
Our insight suites allow organisations to instantly jump towards world class insight, but we can help in other ways. We can undertake bespoke insight consulting and development projects for those business who have slightly different requirements. We also help both sides of the corporate advisory process make better decisions and save time in what can be a very time-consuming process.