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OUR MISSION:
HELPING
BUSINESSES
BECOME
INSIGHT DRIVEN

With decades of experience across retail, travel, and other sectors we encapsulate best practice analytical thinking into easy to use and fast to deploy insight reports for businesses of all sizes. We focus on the levers that drive long term shareholder value and deliver the analysis of these through cognitive science-based visuals.

At the heart of our approach lies four principles that underpin everything we do: customer accounting, cognitive analytics, cohort clustering and our execution cycle. We pair these up with the Gartner top quartile business insight tool; Power BI, because we believe it has the perfect blend of data preparation, data manipulation, data presentation and data propagation.

 

By combining these principles with years of experience of running businesses, we have produced a suite of easy to deploy and scalable tools to help businesses become better data driven.

INSIGHT DRIVEN PRINCIPLES

CUSTOMER ACCOUNTING

Almost without exception all businesses aim to create shareholder value by investing capital to acquire customers and by driving maximum value from those customers once they are acquired. By measuring KPI’s that model this relationship organisations are better placed to monitor their progress than compared to traditional measurement methods.

COGNITIVE
ANALYTICS

With increasing quantities of data at our fingertips it is vital that users of this data have techniques to get to the insight as quickly as possible, and these are executed in a way that is sympathetic to the way the human brain works.

COHORT
ANALYSIS

To make factional sense of data there is a need to group individual data points together to create cohorts. These include when a customer was acquired, how much they first spent, which channel they were acquired by or the location.

OMNICOMMERCE

EXECUTION CYCLE

Every business needs to achieve the best possible outcome for its shareholders by following repeated cycles of allocating investment, optimising the efficiency of that investment and reviewing performance.

WHY BUSINESSES USE OMNICOMMERCE