USE DATA TO OPTIMISE THE OUTCOME OF YOUR MARKETING SPEND
Our Performance Suite enables you to follow our cycle of allocate, optimise and review, with a collection of reports that deliver market leading insights supplemented by reports that are laser guided to specific optimisation tasks.
MARKET LEADING DIGITAL MARKETING ANALYSIS
With an infinite number of performance data points within even the smallest Google Ads account, it is essential that you are using data to optimise the outcome of your marketing spend. There are many gaps within the Google Ads proprietary reporting including; quality score analysis, the use of non-customer facing product IDs, and the inability to blend the reporting of text and products ads.
Our founder was the first person globally to discover how the three component parts of quality score are used to calculate the score for each keyword. As a result our suite contains the most advanced quality score analysis available.
CUSTOMER SUITE HIGHLIGHTS
At the heart of our approach lies four principles that underpin everything we do: customer accounting, cognitive analytics, cohort clustering and our execution cycle. We pair these up with the Gartner top quartile business insight tool; Power BI, because we believe it has the perfect blend of data preparation, data manipulation, data presentation and data propagation.
With over 70 reports we have pulled together the most comprehensive collection of digital marketing reports on the market. Split into general analysis, quality score deep dive and 17 activity reports we blend together clever analytical techniques and stunning visuals to help you optimise ever asepct of your account.
To start gaining insight from the Performance Marketing suite we just need you to grant us access to your digital marketing platforms. Once the above has been arranged we will use an API to connect to your data and you will be able to have access to the reports through our portal, typically within 24 hours.
We know that when every business makes a purchasing decision it needs to weigh up the benefit against the cost. That's why we use your digital marketing spend as the basis for the monthly charge for our suites, and therefore are convinced that the insight you receive will easily outweigh the suite costs.
Often businesses are performing digital marketing analysis in an ad hoc manner and using clumsy tools like Excel or constrained BI solutions. With our prebuilt collection of reports there is no effort required within your business. All of the reports will allow you to export the data if you require further analysis.